Drinks / Brand & marketing
ZOOZ
A new way to drink. A new way to stand out.
The brand in context.
ZOOZ brings a fresh point of view to drinks. A confident name, a distinctive graphic language and a warm, expressive palette give the brand a character that travels from the can to the campaign.
The creative approach.
I worked across every step: name generation and strategy, visual and verbal identity, brand guidelines, packaging, print and website design. Animation, CGI and marketing content carried the same idea into implementation, giving ZOOZ a coherent presence wherever people encountered it.