Health & rewards / Brand & digital
ERN
A little motivation. A bigger reason to move.
The brand in context.
The Earn It concept connects health goals with rewards people actually want. A flowing, dimensional visual language gives that simple exchange a sense of energy, progress and possibility.
The creative approach.
My role covered the brand from the beginning: name generation, positioning, identity and guidelines, through to digital and print design, the website and marketing. Animation and 3D brought the system to life, carrying a consistent idea from the first strategic thought into the finished experience.