Padel / Brand & culture

We Are IV

Name: We Are IV brand design film
Uploaded: 2026-11-04T13:11:51+00:00
Duration: PT11.56S
Description: Padel starts with four people. For We Are IV, that becomes more than a rule of the game: it is the idea at the heart of the brand. Sport, style and a sense of belonging come together in an identity designed to live beyond the court.

All IV one. One IV all.

We Are IV · Brand design by Neil Mason

The brand in context.

Padel starts with four people. For We Are IV, that becomes more than a rule of the game: it is the idea at the heart of the brand. Sport, style and a sense of belonging come together in an identity designed to live beyond the court.

The creative approach.

I shaped every stage, from name generation and strategy through visual and verbal identity, brand guidelines and implementation. Digital, print, website design and marketing work together as one system, with motion giving the brand its own rhythm and personality.

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We Are IV

The brand in context.

The creative approach.

Let’s find yournext move.

Let’s find your
next move.