Know where to move.
Find where AI can make a useful difference. Set priorities and choose platforms around your business.
NEIL MASON / CREATIVE AI ADVISOR & FOUNDER
LONDON · WORKING EVERYWHERE
Stay ahead of AI. Make it work for you in ways you never imagined.
CREATIVE JUDGEMENT. PRACTICAL IMPLEMENTATION.
01 / THE HUMAN ADVANTAGE✳
Creative judgement.
Built over time.
Mason helps businesses stay ahead of the AI landscape, embedding smarter ways of working, refining how teams collaborate and unlocking endless creative possibilities. Reimagining the creative process and outputs from concept to creation.
25
Years shaping
global brands.
5
Years immersed
in AI.
Built.
Applied.
Applied.
Founder of Plaiground.
Creative Director at Pippa Labs.
Boards, advisory & creative education +
D&AD JudgeRoyal College of Art TeachingRavensbourne University Advisory boardPippa Labs Advisory boardAI Initiatives Advisory boardPlaiground Founder · advisory board
02 / A CLEAR DIRECTION
The technology
moves fast.
Your thinking should too.
I turn a changing AI landscape into a clear direction, useful tools and a team ready to use them.
Make more possible.
Connect language models, imagery, moving image and automation to improve work and explore new products or services.
Make it work for you.
Pilot a real workflow. Compare quality and effort, then give your team the skills and ownership to build on it.
03 / SELECTED APPLICATIONS
Built. Applied.
Put to work.
AI product building, brand thinking and practical deployment. Experience I bring into your business.
01 / Founder · product building · funding
Explore Plaiground ↗Plaiground.
An AI platform built around the brand. I built Plaiground from the ground up and raised funding to help teams create and adapt consistent content across formats and markets.
Brand intelligence / Content at scale02 / Creative Director · advisory board
Explore Pippa Labs ↗Pippa Labs.
Making an emerging technology business clear and compelling. I work across creativity, technology and marketing as Pippa Labs builds trust infrastructure for the agentic web.
Agentic technology / Brand direction03 / Brand direction · AI deployment
Explore VAMP ↗VAMP.
I introduced AI across motion graphics, 3D, CGI and campaign messaging—connecting a distinctive sneaker-care brand with content adaptation and automated scheduling.
Generative media / Marketing workflows04 / Start-up · product · brand · marketing
Explore APOYO ↗APOYO.
From start-up idea to a brand in the world. We used AI across product exploration, storytelling, imagery and moving image to support the launch and build awareness.
Product exploration / AI productionSELECTED BRANDS / MY WIDER CREATIVE CAREER
04 / YOUR BUSINESS, CONNECTED
Your next opportunity.
A practical way forward.
From your first steps with AI to improving the systems you already use. We start with one useful opportunity.
Find your next move.
Discover new ways of working. Choose the right tools and give your team the skills to put them to use.
Redefine the process.
Remove duplicated effort, connect your systems and shorten the journey from brief to finished work.
Build a leaner business.
Identify where AI can reduce headcount requirements, invest in your strongest people and measure the time and money saved.
05 / WORKING WITH MASON
A clear starting point.
Room to go further.
Choose a workshop, a focused review or a working sprint. Clear scope. Practical outcomes.
Find your focus.
£1,000£1,000 per day
A focused review to make sense of where you are and where to start.
What’s included
- Working session with your business, creative or operations lead.
- Review a current workflow and a sample of your current outputs.
- Identify bottlenecks, repeated tasks and useful AI opportunities.
- Initial platform guidance and a prioritised action summary.
You leave withA clear starting point and recommended next steps.
Shape the strategy.
£2,700£900 per day · 10% reduction
A deeper look at your business, creative process and opportunities to work more effectively.
What’s included
- Review your current workflows, knowledge, communications and output requirements.
- Map where AI can support your business and brand priorities.
- Recommend platforms for language, imagery, moving image and automation where relevant.
- Define a streamlined workflow, quality checks and a prioritised 90-day roadmap.
You leave withA tailored AI direction, platform shortlist and practical implementation plan.
Put it to work.
£4,250£850 per day · 15% reduction
A working week to connect the strategy with a practical pilot and your team.
What’s included
- Business and workflow review, strategic priorities and platform recommendations.
- Prototype one agreed workflow against a real brief.
- Compare creative quality, human effort and approval steps with the current process.
- Team walkthrough, working guide and a 90-day adoption plan with owners and measures.
You leave withA tested starting workflow and a team equipped to take the next step.
Open up the possibilities.
£3,000Per workshop · scope agreed
A practical introduction to AI, shaped around your business and team.
What’s included
- A preparation conversation to understand your priorities, team and current AI use.
- A guided introduction to language models, generative media, automation and agents, focused on relevant business applications.
- Demonstrations and a practical group exercise around an agreed business challenge.
- Discussion of quality, brand, data and the decisions that stay with people.
- An opportunity map and recommended next steps for your team.
You leave withA shared understanding of AI, a shortlist of useful opportunities and a clear starting point.
One week = five consulting days. Scope and delivery agreed before we begin. Platform licences, paid media and specialist production are separate; any applicable VAT is confirmed in the proposal.
Need ongoing support? +
Regular reviews of relevant AI developments, new opportunity testing and workflow refinement—shaped around your priorities and team.
Let’s talk ↗THE OUTLOOK / IN 40 SECONDS
Stay ahead of AI.
Discover new ways of working and put AI to work for your brand.
Read the film transcript
Stay ahead of AI. Make it work for you in ways you never imagined.
Discover new ways of working. Explore what AI makes possible.
Leaner teams. Stronger talent. Automate repetition. Invest in your people.
Understand the business. Choose the right AI. Review workflows and customer experience.
Rethink processes. Tangled steps become one clear route.
Equip your people. Learn. Test. Apply.
Smarter workflows. Stronger creative work. Save time. Reduce cost.
Push creativity further. Pitches. Campaigns. Products. New possibilities.
Built. Applied. Put to work. Plaiground Founder. Pippa Labs Creative Director. AI applied in examples such as VAMP and APOYO.
Embed AI into your business DNA. Pilot. Measure. Embed. Adapt.
Future-proof your brand and business. Smarter ways of working. Endless creative possibilities.
Mason. Stay ahead of AI. brandsbymason.com/consulting. neil@brandsbymason.com.
YOUR NEXT MOVE / LET’S WORK IT OUT
Stay ahead of AI.
Make it work for you.
Neil Mason · Creative AI Advisor & Founder
neil@brandsbymason.com
07808 722158