Automotive / Brand experience
Lotus
Built on an icon. Driven by what comes next.
The brand in context.
Lotus has an unmistakable spirit. The challenge is to carry it forward with the same clarity and confidence as the cars themselves. Electric green, precise typography and sculptural imagery create a brand world that feels fast before anything moves.
The creative approach.
My role spanned the full branding journey: strategic direction, identity development and brand guidelines, followed by design across digital, print and the website. Animation, 3D and CGI translated the system into a living experience, carrying one distinctive idea from the first concept through to delivery in the world.