Days 1–30: choose the audience and the offer
Start with one priority audience and one action you want them to take. That might be booking a conversation, viewing a product, visiting a store or requesting a proposal. A campaign becomes easier to plan when you can explain why that audience should care now.
Review the journey from the first message to that action. Does your landing page explain the offer? Is it clear who the business is for? Can someone find the price, contact route or next step without searching? Fix those gaps before asking more people to visit.
Agree a baseline using the information available: relevant website visits, enquiries, conversion or store activity. Record which measures are reliable and what you cannot yet track. A baseline gives later conversations more substance than a collection of isolated engagement figures.
Days 31–60: create a connected campaign
Build one campaign idea around the offer. Then adapt it to the channels your audience uses. A film can introduce the story; a social post can make one point; an email can invite a response; a landing page can give the detail. Each format has a job, while the brand voice and visual character stay connected.
AI tools can help explore imagery and adapt approved content, with human creative direction shaping what is suitable to publish. Use real product information and evidence. Repetition of the same broad message across every platform is rarely as useful as a considered version for each context.
Keep delivery manageable. Choose the channels you can support consistently, agree who approves the work and schedule time to respond to the interest it creates. Paid media should have its own budget and a clear purpose within the plan.
Days 61–90: review, refine and repeat
Look at what happened after people saw the work. Which messages brought relevant visits? Which pages or offers produced useful enquiries? Where did interest stop short of action? Engagement can help you understand attention, but it is not the same as a qualified lead or a sale.
Make a focused change and test again. You might sharpen the offer, simplify a page or give a promising channel a stronger piece of creative. Keep the measurement window and campaign context in view when comparing results.
Choose a level of support you can sustain
My monthly marketing partnerships combine strategy, creative and delivery. Bronze is £1,500 per month with a three-month minimum, focused on one key social channel. Silver is £3,500 per month with a six-month minimum for a more connected social, email and paid-media programme. Gold is £8,500 per month with a six-month minimum for broader campaign activity.
Advertising spend is separate, and we agree the scope, channels, asset volumes and review process before starting. Shoots, bespoke CGI, software and other third-party costs are scoped separately. The right level depends on the work needed and the business’s ability to act on the response.
A launch is the beginning of the relationship
Your brand needs practical care after the first announcement: useful content, consistent decisions and a willingness to learn. The aim is a recognisable presence that gives the right people a reason to take the next step.
See the monthly marketing packages, explore brands built to stand out and travel or book a free 30-minute Brand Clinic.